Understanding Your New SEO Reporting Dashboard

A plain-language guide to everything in your new monthly report.

We've upgraded the way we share your SEO performance data. Your old reports have been replaced with a fully interactive reporting dashboard that gives you a richer, more detailed view of how your business is performing in Google search. This guide walks through every section so you always know what you're looking at — and what it means for your business.

1. The Report Email — Your Monthly Snapshot

When your report is ready each month, you'll receive an email with four highlight numbers. Think of this as your quick scorecard before you dive into the full dashboard.

• Avg. Google Position — Your average ranking across all tracked keywords. Lower is better — Position 1 is the top of Google. A green arrow means you improved.
• Local Pack Change — How your visibility in the Google Map Pack — the 3 local businesses shown at the top of search results — has shifted. This is prime real estate.
• Keyword Change — How many of your tracked keywords moved up or down in ranking since the last report.
• Positional Change — The total number of individual ranking shifts across all your keywords combined.

Click "View Your Full Report" in the email to open the interactive dashboard with the complete picture.

2. Overview

The Overview section gives you a high-level view of your search performance over time. Your Average Google Position is broken down across four different search types so you can see exactly where — and how — you're showing up in Google.

• Organic Desktop — How you rank when someone searches on a laptop or desktop computer.
• Organic Mobile — How you rank on a smartphone. Often the most critical — the majority of searches happen on mobile.
• Local Pack — Your ranking in the map-based results that appear at the very top of Google for local searches.
• Local Finder — Your position when a user clicks "More Places" inside Google Maps to see a deeper list of businesses.

The trend graph shows how all four have tracked over the past 6 months. Because lower numbers mean better rankings, we want to see these lines trending downward toward #1 over time.

3. Positions Chart

This color-coded chart shows how your keywords are distributed across ranking tiers at any point in time. At a glance, you can see how many of your keywords are in strong positions versus ones that still have room to grow.

• #1 (Dark Green) — Ranking at the very top. The goal.
• #2–5 (Medium Green) — Top 5. Strong visibility and high click potential.
• #6–10 (Light Green) — Still on Page 1. Solid, with room to improve.
• #11–20 (Yellow) — Page 2. Rarely seen by searchers.
• #21–50 (Orange) — Low visibility. Active improvement targets.
• #51+ (Gray) — Not yet competitive. Long-term growth opportunities.

Over time, the goal is simple: more green, less gray and orange.

4. Rankings Table

This is the most detailed section of the dashboard. Every keyword we track is listed here with your specific ranking across all four search types — compared side-by-side with your previous report so you can see exactly what moved.

• Green arrow — Your ranking improved since the last report.
• Red arrow — Your ranking dropped since the last report.
• Plus sign (+) — This keyword entered the rankings for the first time.
• Purple box — Your Google Business Profile appeared in results for this search. This is a great sign — it means Google is directly surfacing your business profile for that search term.

What is the Volume column? Search Volume is the average number of times per month people search for that exact keyword in Google. It helps put rankings in context — being #1 for a high-volume keyword is a much bigger win than being #1 for something nobody searches. We update these figures every 60–90 days.

5. Competitor Comparison

One of the most powerful sections in the dashboard. This table shows you and your chosen competitors ranked side-by-side for every keyword — across all four search types.

A "—" in a competitor's column means they don't appear in the top 50 results for that keyword at all. That's a meaningful advantage for you. This section helps us identify where you're dominating, where competitors are gaining ground, and where your biggest growth opportunities are hiding.

6. Domain Authority

Your dashboard also includes a Domain Authority (DA) score — a measure of how well your website is positioned to rank in Google. Think of it as a trust and credibility score for your site. It's calculated using over 150 different SEO signals and works similarly to how Google's original PageRank system evaluated websites.

• It will never reach 100 — that's completely normal and expected.
• There's no specific number to aim for.
• What matters is that it keeps trending upward over time.
• A higher Domain Authority means your website is better positioned to rank well across the board.

7. How We Measure Your Success

Every month when we review your dashboard, here's what we're focused on:

• Is your Average Google Position trending downward (closer to #1) over time?
• Are your Local Pack rankings strong? Positions 1–3 drive the most calls and foot traffic.
• Are more keywords moving into the dark green tiers and fewer sitting in gray or orange?
• Are you outranking competitors for your highest-value keywords?
• Is your Domain Authority score continuing to climb?
• Are purple boxes (Google Business Profile appearances) showing up for important searches?

Some fluctuation month-to-month is completely normal — Google updates its algorithm constantly and rankings naturally shift. What we focus on is the trend over 3–6 months. If we ever see something that needs attention, we'll reach out and adjust your strategy proactively.

Questions about your report? Reply to your report email or give us a call — we're happy to walk through it with you.